SVOD Spend to Reach €3 Billion in Western Europe
Total spending on SVOD in Western Europe hit the €2 billion mark ($2.24 billion) in 2015 and is forecast to reach €3 billion ($3.35 billion) by year-end 2016, according to a new report from IHS Markit. As existing services reach saturation in key markets, year-on-year growth in spending on online SVOD in Western Europe will slow into the forecast period (2016-2020), the report said. Even this slower increase in value generated from SVOD will be sufficient to make the platform the largest in terms of total home video spending.
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