Netflix Establishes Nordic Hub

Netflix is opening an office in Sweden to establish a Nordic hub as part of its growing commitment to the production of original local content all over Europe.

“Netflix has always felt at home in the Nordics,” said Lina Brouneus, director of acquisitions and co-productions for EMEA. “It was one of the first places outside of the U.S. where we started making local original shows, and over the past nine years, we’ve been lucky enough to work with some of the most brilliant creative talent in Sweden, Denmark, Norway, Finland and Iceland.”

By the end of this year, nearly 70 original titles coming from the Nordics will be available on Netflix. Almost two-thirds of Netflix members globally have chosen to watch a Nordic original film or series.

The plan is to open a Nordic office in Stockholm that will function as a hub for the region. Netflix will also have a small team of employees based in a satellite office in Copenhagen.

“Today’s news is part of our growing commitment to the production of original local content all over Europe,” Brouneus said. “With offices in Amsterdam, Madrid, Berlin, London, Paris and Brussels, and with Rome and Istanbul opening later this year, our Nordic hub will allow us to strengthen our many creative and cultural partnerships across Sweden, Denmark, Norway, Finland and Iceland, to work on a growing offer of series and films throughout the region, and to bring even more diverse local stories to life for our members around the world to enjoy.”