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NENT Group Rolling Out Viaplay in Iceland


Nordic Entertainment Group (NENT Group) is gearing up to launch its Viaplay streaming service in Iceland in the first half of 2020.

With the launch in Iceland, Viaplay will now be available to viewers in all five Nordic countries. Viaplay already has more than 1.4 million paying subscribers across the region.

Viaplay will be made available to customers in Iceland through direct subscriptions and via third-party partnerships.

The company’s first Icelandic original, Stella Blómkvist, premiered in February 2018, and NENT Group is set to premiere a minimum of 20 originals every year.

Anders Jensen, NENT Group’s president and CEO, said: “Bringing Viaplay to Iceland is the right move at the right time for NENT Group. We have built Viaplay into the number one Nordic streaming service in our current markets, and we see a wider appetite for our unique combination of originals, international films and series, kids content and live sports. At the same time, our new organizational model will enable us to expand faster and more efficiently. Our cutting-edge technology is built to scale in a very cost-effective way, and Iceland’s technology leadership, thriving creative scene and highly connected society make it an ideal setting for Viaplay, which will now be available in every Nordic country.”

About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at


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