NENT Group & Viaplay Enter First Latvian Partnership


Nordic Entertainment Group (NENT Group) has signed a distribution deal with Tet in Latvia.

The agreement will bring Viaplay’s original Nordic productions, Hollywood films and series, premium sports and kids’ content to Tet’s TV services customers. This partnership marks NENT Group’s first distribution deal in the Baltics ahead of Viaplay’s launch in the region on March 9.

Viaplay will launch in Latvia, Estonia and Lithuania with a single package (including sports). NENT Group’s strategic partnership with Tet will give a large part of the Latvian population the opportunity to try Viaplay for two months through Tet. In addition, Viaplay and Tet will launch an exclusive weekly sports studio, broadcasting the highlights from the sports shown on Viaplay in local language. The program will be produced during the sports season and will be available to Viaplay’s customers and on Tet’s 360TV channel from September.

NENT Group has already secured the exclusive Baltic rights to Formula 1 motorsport, NHL ice hockey, UEFA Champions League, UEFA Europa League, UEFA Conference League, Bundesliga football, the English Cup-tournaments and South American National Team football.

Kim Poder, NENT Group’s chief commercial officer, said: “This partnership is very special to us as it’s the first of its kind in our new market. It’s also both groundbreaking and progressive in many ways and it shows the strength in the Viaplay product. We are very excited to partner up with Tet as they are the leading player in Latvia sharing our passion for great content and streaming.”

Uldis Tatarcuks, Tet’s chairman of the board, added: “At Tet, we strive to offer the best of best content to our customers, and we aspire to work with other market leaders to ensure new experiences and opportunities to our customers. This partnership will be a great addition to Tet services, providing access to even more quality exclusive sports broadcast as well as movies and TV series.”