Netflix Plans CEE Hub in Poland


Netflix is ramping up its activities in Central and Eastern Europe, establishing a hub for the region in Warsaw, Poland.

The regional expansion was announced by Larry Tanz, VP of series for EMEA. In the region for seven years, Netflix began localizing its CEE services in 2016 in Poland, followed by Romania, Czech Republic, Hungary, Croatia and Ukraine.

Netflix has been working with the creative community across CEE, most notably in Poland, where it has invested about $115 million in original films and series. It has also been licensing from across the region and shooting some of its global originals there, among them Extraction 2 and Shadow & Bone.

The Warsaw office will open later this year, Tanz said, adding, “The Netflix office in Warsaw is a natural next step for us and will help build long-term cooperation in the region as well as deepen existing ties, creating new opportunities for content creators and producers. The creativity and potential of the local industry make Warsaw a great place to base our business across Central and Eastern Europe.”