SPI Reshuffles Hungary Team, Launches FilmBox Premium

BUDAPEST/NEW YORK: SPI International has restructured its local country team in Budapest, which manages all operations in Hungary, including the distribution of TV channels and continued expansion of the multiscreen VOD platform FilmBox Live.

The new team has launched FilmBox Premium, a flagship movie channel that replaced the FilmBox Extra channel in the country. The new name and logo take effect today. The rebranding is part of SPI's efforts to emphasize the channel's top spot in the lineup.

Over the next few months, FilmBox Premium will offer Fighter, a sport biopic; Michael Clayton, a thriller; Hyde Park on Hudson, starring Bill Murray; the thrillers Red Sky and The Numbers Station; the Robert De Niro-led Being Flynn; and the romantic drama Safe Haven, among many other films and series.

"We want to make sure that our subscribers have total clarity as to which one of our numerous channels carries the most recent movie premieres and new TV series," said Berk Uziyel, executive director at FilmBox International.

"SPI International strongly believes in the Hungarian market, which has already given us the opportunity to successfully run our theatrical distribution and operate FilmBox brand movie channels. This is why over the past few months we have been working hard on creating a very strong local team in Budapest. This new team, under the leadership of Mr. Tamas Fulop, is now handling all operations and making our business grow in order to achieve very ambitious goals which we have set forth for 2015."