MIPTV Spotlight: Canada Media Fund

CANNES: The Canada Media Fund (CMF) has three main areas of focus, explains Valerie Creighton, the organization’s president and CEO.

“We deliver financial support to the Canadian television and digital media industry through several programs designed for the creation of successful content for Canadian and world audiences to enjoy, and to reflect Canada’s unique cultural diversity.” The CMF also provides industry intelligence on the Canadian and international audiovisual landscape, “including blog posts from Canadian and international experts through the CMF Trends website and social media communities,” says Creighton.

Additionally, the organization promotes Canadian expertise and talent at various industry events, including MIPTV. “For the past five years at MIPTV, the CMF, along with several Canadian partners, has showcased television and digital productions and engaged in conversations about the future of digital content,” says Creighton. “This year’s focus will be on virtual reality.”