Tag: Media Partners Asia (MPA)

While YouTube still dominates online viewing in India, premium VOD usage—across SVOD and freemium services—is on the rise, logging a 12 percent share of watch time, with 6.1 trillion minutes streamed from January 2022 to March 2023, according to Media Partners Asia.

Growth in SVOD subscribers in Southeast Asia has slowed, according to new data from Media Partners Asia (MPA), with just 300,000 new additions in Q1 2023, as compared with the 4.6 million additions in Q4 2022, boosted by the World Cup.

Local content, notably anime and live-action shows, is key to subscriber acquisition in the Japanese streaming sector, per new data from Media Partners Asia.

Across nine Asian markets this year, 75 percent of premium online video viewing was on content from the region, per new data from Media Partners Asia (MPA).

Premium video usage and subscriber takeup rebounded across Southeast Asia in the third quarter, per new Media Partners Asia (MPA) research, driven by intensifying competition among global, regional and local players.

The number of SVOD subscribers in Japan grew to 49.4 million in Q3, with Prime Video still the leading player in the market, followed by Netflix and then Disney+ ascending to third place, per new data from Media Partners Asia (MPA).

AsiaPac video industry revenues are expected to hit $169 billion by 2027, powered by strong gains in SVOD and AVOD revenues, per new data from Media Partners Asia (MPA) released ahead of APOS in Singapore this week.

Across India, South Korea and Southeast Asia, video content budgets rose by 21 percent last year to hit $10.4 billion, with a 15 percent gain expected this year to reach $12 billion, per new Media Partners Asia (MPA) data.

Online video revenues across the Asia Pacific will hit $73 billion by 2027, rising from $49.2 billion this year, according to a new study from Media Partners Asia (MPA).

South Korea added just 600,000 new SVOD subscriptions in the first quarter to reach 14.7 million customers, per new data from Media Partners Asia (MPA), down from the 1.7 million added in Q4 2021.