Rewind Networks Names Manager of Revenue & Partnerships

June 7, 2016 Joel Marino Top Stories
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SINGAPORE: Multimedia branded-entertainment company Rewind Networks has hired Sabrina Mimouni as manager of revenue and partnerships, charged with growing ad sales for pay-TV channel HITS.

Prior to joining Rewind, Mimouni served as regional distribution manager with Euronews, where she helped grow the channel’s reach across the region. Mimouni will be based in Singapore. She will report to Avi Himatsinghani, the CEO of Rewind Networks, and work closely with VP and Channel Head Sandie Lee, as well as Carolyn So, the manager of marketing and digital media.

Himatsinghani commented: “Sabrina comes from a strong background in sales and building great business partnerships. I’m very pleased to have her on board as we embark on this next HITS chapter!”

Mimouni remarked: “I’m excited for this new challenge and am looking forward to forging new partnerships for the company. I already watch hours of HITS every week and it’s only natural that I now work for the channel!”

Additionally, Rewind has launched a performance-driven marketing partnership program alongside Asian e-retailer Zalora. As part of the campaign, HITS’s viewers can receive an exclusive Zalora discount promotion code.

“We’re excited to work with Zalora as our premiere partner for HITS Rewards U!,” said Himatsinghani. “Never in my last 20 years in the industry have I seen a TV network thank and reward viewers for watching their channel and we’re happy to be the first to do so.”

“With this new initiative, HITS fans will not only benefit from our marketing partnerships, but will be primed to look forward to them in the future,” added Tito Costa, the director and chief marketing officer at Zalora. “It also gives people another reason to feel good about their pay-TV subscription. We believe in the quality of shows aired on HITS TV, which is a must for any TV partnership. Our partnership with Rewind Networks allows us to reach a wide audience and offer viewers a more compelling reason to stay tuned and watch their favorite shows on HITS TV.”