HITS Expands Indian Reach


HITS, the Rewind Networks-owned channel delivering classic TV shows from the 1960s to the early 2000s, arrives on Airtel Digital TV in India this week.

Airtel HITS HD will be available to the platform’s subscribers beginning tomorrow (May 20) in HD with English subtitles. The lineup includes Diff’rent Strokes, Bewitched, Charmed, Bonanza, The Lucy Show, Baywatch and The Bionic Woman, among others.

Manu Sood, CEO of Airtel Digital TV, commented, “At Airtel we are always looking at serving the discerning content needs of our subscribers. With Airtel HITS HD, we are giving our subscribers a platform to indulge in their favorite Hollywood shows from the ’60s to early 2000s. The diverse assortment of English shows from the good old days fulfills a need gap for our evolving viewers who are constantly looking for unique entertainment destinations that are not available elsewhere, be it TV or OTT.”

Avi Himatsinghani, CEO of Rewind Networks, added, “We are thrilled to associate with Airtel Digital TV to bring Airtel HITS HD to their subscribers in India. Airtel viewers can now tune in to enjoy the finest curation of the most popular, iconic and award-winning Hollywood television content from the past in high definition! I am certain our hand-picked selection will make the viewers reminisce over their favorite TV shows, making Airtel HITS HD a perfect destination for family viewing and entertainment. We look forward to the partnership.”