Now TV, Now E & ViuTV to Broadcast UEFA Euro 2020 in Hong Kong

PCCW Media has secured the exclusive rights in Hong Kong for the 2020 UEFA European Football Championship, which will broadcast on Now TV, Now E and ViuTV.

To celebrate the 60th anniversary of the tournament, the UEFA Euro 2020 will be held in 12 cities across 12 European countries, and 24 national teams will compete for the championship from June 12 to July 12, 2020. As the kick-off times are expected to be in Asia’s prime-time viewing hours (as early as 8 p.m.), a wider audience of Hong Kong viewers will be able to catch UEFA Euro 2020 tournament action. Now TV and Now E will exclusively broadcast all matches live for Hong Kong viewers, while ViuTV will broadcast selected matches live.

Janice Lee, managing director of PCCW Media Group, said, “PCCW Media is excited to acquire the exclusive pay-TV, free-TV and OTT rights of UEFA Euro 2020. Now TV has broadcast every cycle of the UEFA Euro since 2008. With our extensive experience in producing and broadcasting large-scale international and local sporting events, alongside the local production strength and creative productions from ViuTV and the OTT flexibility from Now E, we aim to offer an all-around viewing experience to Hong Kong viewers. Whether viewers are enjoying the matches on a live or on-demand basis, and whether they view them on TV, internet or mobile platforms, we will strive to make this mega event a most remarkable football viewing experience.”