E! Asia Adds Korean Series to Lineup


On the heels of its success with 2PM Wild Beat, E! Asia has added two more Korean shows to its lineup: Beauty Crush and Saturday Night Live Korea.

Both will premiere on the on-demand destination E! Zone in Singapore (Starhub) and Malaysia (Astro) ahead of their linear broadcasts on E! Asia.

“With 2PM Wild Beat, E! attracted vast legions of K-pop fans and further cemented the network’s position as the home for celebrity-focused content in Asia,” said Scott Mackenzie, VP of channels for Asia at NBCUniversal International Networks. “It was a natural next step for us to build on this success by adding Saturday Night Live Korea and Beauty Crush to E!’s slate of Asian productions.”

The Korean version of the U.S. late-night sketch comedy show is in its ninth season on CJ E&M.  The 12-part Beauty Crush is a female-centric variety/talk show exploring Korean beauty trends and brands. It will be on E! Zone in Singapore and Malaysia the same day that it premieres on Korea’s MBC every1 network.