PCCW Media Rolls Out Stay-at-Home Free Content Initiative


PCCW Media has started offering the Now E streaming service free to all Hong Kong viewers in the midst of the COVID-19 outbreak.

Now E will now offer more than 9,000 hours of content for free, including news, movies, TV series, variety shows and sports to all Hong Kong people through June 8. Users can access the free content by downloading the Now E app and entering the code NowFree.

The Now News and Now Business News channels will be available through the initiative in addition to Now Baogu Movies and MOViE MOViE PLAY, where viewers can watch such titles as Along With The Gods I and II, Extreme Job, Cold War and Shoplifters. Chinese variety shows can be watched via NowJelli, while Cantonese-dubbed Asian dramas can be found on Now Drama. Sports fans can enjoy sports programs, including football, golf, badminton and live horse-racing on Now Sports Prime.

Existing Now TV customers now have access to more than ten channels and selected on-demand services for free during the period.

Ms. Janice Lee, managing director of PCCW Media Group, said: “To echo the positive spirit and efforts of Hong Kong people doing their part in social distancing and staying at home due to COVID-19, we are offering more home entertainment to them for free to make their extended period of home-stay more enjoyable. We are thankful for the support from our worldwide content partners in joining hands with us in enabling this arrangement to offer Now TV and Now E complimentary services.”