Sony Invests in China’s Bilibili

Sony Corporation of America has made a $400 million equity investment in the Chinese entertainment platform Bilibili.

The deal will give Sony a 4.98 percent stake in the platform, which delivers content around its mission to “enrich the everyday life of young generations in China.” Sony and Bilibili will also explore collaboration opportunities, including in anime and mobile gaming.

Rui Chen, chairman of the board and CEO of Bilibili, noted, “We are excited to partner with Sony, the world’s leader in entertainment and technology. The strategic investment and business cooperation further align our goals to bring best-in-class content offerings and services to our users, as we increase our domestic stronghold in animation and mobile games. We look forward to joining efforts on a broader scale to fulfill the tremendous and growing entertainment needs in China.”