TVASIA
Now TV and beIN Asia Pacific have expanded their partnership to offer live coverage of two major Grand Slams: the Australian Open and Roland-Garros.
The competitions will be broadcast on beIN SPORTS with Cantonese commentary on selected matches on Now TV and Now E, starting this month.
beIN SPORTS is also broadcasting the Laver Cup and the Adelaide International tournaments. Coverage of the Australian Open will include the AO Qualifying Tournament, AO Junior Championships, AO Wheelchair Championships, AO Legends, AO Australian and Asia-Pacific Wildcard Play-offs.
Derek Choi, head of pay TV at HKT, said, “Now TV always strives to bring the best global sports content to Hong Kong market, and Australian Open and Roland-Garros are definitely top of the list among the tennis fans. We are excited to collaborate with beIN Asia Pacific to bring two of the Grand Slam tennis events to Hong Kong. We will also provide Cantonese commentary on selected matches for Hong Kong viewers as a very critical part of our content localization strategy. Being the home of sports in Hong Kong, our team will continue to work closely with content partners around the world to secure other highly anticipated sports events for local viewers.”
Choi added, “After winning the Boys Double in the US Open Junior Tennis Championships 2021, our talented Hong Kong tennis player Coleman Wong Chak-lam will be aiming to triumph in the AO Junior Championships 2022. Let’s cheer for him and wish him the best of luck in this tournament!”
Mike Kerr, managing director of beIN Asia Pacific, said, “We are thrilled to partner with Now TV to bring some of the world’s most exciting tennis tournaments to fans in Hong Kong. The addition of the Australian Open and Roland-Garros to our robust football offering reflects our ongoing commitment to deliver the best live sports experience on beIN. By giving fans unparalleled access to the matches, off-court moments, player stories and more across all screens, we look forward to working alongside Now TV to bring in new audiences and increase fan engagement like never before.”
