Now TV Inks Formula 1 Deal

Now TV has sealed a deal to bring the FIA Formula One World Championship to its subscribers in Hong Kong for 2021 and 2022.

Now TV already delivered the Formula 1 Heineken Dutch Grand Prix to viewers last month.

“F1 is one of the most watched sports events in Hong Kong,” said Derek Choi, head of pay TV at Now TV parent company HKT. “We are very excited to have reached a broadcast agreement with Formula 1, allowing fans to continue to enjoy this world-class racing event for the next two seasons. Our team has worked closely with content partners around the world to select various top-notch sports events for Hong Kong viewers, including 2021 US Open Tennis Championships, UFC (Ultimate Fighting Championship) and Astro Cricket that features major International Cricket Council events. F1 not only enriches our premium sports content lineup, but also meets the needs of customers looking to watch different sports events. To increase the appeal to Hong Kong F1 fans, we will enhance the Cantonese commentary.”

Michaella Snoeck, head of media rights at Formula 1, added, “Following the closure of the Fox Sports channels in the region, we are delighted to be entering a new partnership with Now TV to continue bringing F1 action to our huge fanbase in Hong Kong. The conclusion of the 2021 season is set to be a classic as we look forward to the closest championship battle in years, before we enter the hugely anticipated new era of F1 in 2022 with a brand-new car and new rules and regulations—it’s a very exciting time to be an F1 fan!”

Formula 1 coverage will be available to customers of the Super Sports Pack Plus, Super Sports Pack and Sports Packs.