Channel NewsAsia International Launches in India

MUMBAI: Channel NewsAsia International has begun broadcasting in India on DTH platform Tata Sky.

The English-language pan-Asian news channel, established by MediaCorp in 1999, now reaches more than 14 million households in India via Tata Sky. It is currently available across 27 territories in Asia. Channel NewsAsia International features news every hour on the hour, business programs, current affairs, documentaries and lifestyle programs.

“We are delighted to be entering the DTH market in India exclusively through Tata Sky, and I would like to take this opportunity to welcome all our new viewers to Channel NewsAsia International,” said Chuk Chan Woon, the VP of Channel NewsAsia’s distribution and content sales. “Over the years we have devoted more resources to covering India, not only through the news, but through hard-hitting investigative documentaries which have won international acclaim. India is key to the present and future of Asia. We believe we are well placed to understand, present and interpret how India’s role in the global economy will depend on changes in its political and economic climate. But more importantly, the channel is about Asia, and helping to foster understanding and insight across Asia. We look forward to offering our unique content to all viewers across the country through our partnership with Tata Sky.”

Paolo Agostinelli, the chief content and business development officer at Tata Sky, added: “We have always believed in offering a wide range of global news content and are delighted to offer our subscribers the award-winning Channel NewsAsia International. With a significant mix of both international and India-specific news, we are certain that our subscribers will continue to enjoy our latest addition to the news genre.”