Analysis

There are now more than 40 million SVOD subs across Southeast Asia, with Vidio and Disney+ Hotstar leading new additions in Q2, per new data from Media Partners Asia.

Across India, South Korea and Southeast Asia, video content budgets rose by 21 percent last year to hit $10.4 billion, with a 15 percent gain expected this year to reach $12 billion, per new Media Partners Asia (MPA) data.

Online video revenues across the Asia Pacific will hit $73 billion by 2027, rising from $49.2 billion this year, according to a new study from Media Partners Asia (MPA).

South Korea added just 600,000 new SVOD subscriptions in the first quarter to reach 14.7 million customers, per new data from Media Partners Asia (MPA), down from the 1.7 million added in Q4 2021.

There are now 39.5 million SVOD subs across Southeast Asia, Media Partners Asia (MPA) reports, with 2.8 million added in Q1 alone, driven in part by gains at Disney+ Hotstar.

After the damaging effects of the pandemic, the sports market in the Asia Pacific returned to growth in 2021, with revenues from TV and online video expected to rise from $6.7 billion last year to $8.9 billion in 2026, according to Media Partners Asia (MPA).

Netflix had a 33 percent share of South Korea's 14.1 million SVOD subscribers as of the end of 2021, thanks in large part to its slate of premium local content, according to new data from Media Partners Asia (MPA).

Fueled by local dramas and Korean series, Netflix took a 21 percent share of Taiwan's SVOD market in Q4 2021, according to data from Media Partners Asia.

Korean dramas led online content consumption across Southeast Asia in 2021, according to new data from Media Partners Asia (MPA), with regional shows, notably from Thailand and Indonesia, in second place, followed by American fare.

Online video consumption in Southeast Asia topped 1.25 trillion minutes across AVOD, SVOD, freemium and game streaming platforms in the third quarter, with the number of SVOD subs in the region hitting 33 million, according to new analysis from Media Partners Asia (MPA).