Thursday, February 29, 2024

Tag: The Mediapro Studio

The Week at MIPCOM

October 26, 2023

Advertising woes, the conflict in Israel and Gaza, inflation and escalating production costs may have everyone on edge, but the mood in Cannes was less “the sky is falling” and more, as Lucy Smith, the market’s director, said at a closing press conference, “from challenges come opportunities,” as demonstrated by the plethora of keynotes and news throughout the week.