Tag: Media Partners Asia

U.S.-originated content was viewed by 60 percent of SVOD users across the Asia Pacific in Q1 of this year, according to Media Partners Asia (MPA), outperforming fare from South Korea and Japan.

The premium VOD landscape in Southeast Asia is experiencing a resurgence, per new data from Media Partners Asia (MPA)'s ampd digital measurement platform, with paying subscriptions rising to 48.5 million.

The AVIA OTT Summit in Singapore today opened with a comprehensive presentation on the evolving dynamics in Asia’s online video sector and the battle for screen engagement by Media Partners Asia’s Dhivya T.

As of Q3 2023, there were 5.8 million paid SVOD subscribers in Taiwan, according to Media Partners Asia (MPA) data, a gain of 315,000 in the period.

The Southeast Asian SVOD base grew by just 7,000 in the first half of this year, a significant slowdown following the 7 million net new additions in the second half of last year and 3.7 million in the first half of 2022, according to new Media Partners Asia (MPA) data.

Korean content continues to drive online viewing across Asia according to a new report from Media Partners Asia (MPA), accounting for 50 percent of SVOD viewing and 42 percent of freemium views in the first half of this year.

Netflix had a dominant 33 percent share of Australian SVOD subscribers as of September 2021, and a 38 percent share of SVOD streaming minutes in the first nine months of this year, according to new Media Partners Asia (MPA) data.

Lupa Systems' James Murdoch, Netflix's Bela Bajaria and ViacomCBS Networks International's Raffaele Annecchino are among those slated to speak at APOS, which will take place as a virtual event from April 20 to 22.

New research from Media Partners Asia (MPA) indicates that online video advertising and subscription revenues in Australia will rise from $2.9 billion this year to $5.3 billion in 2025, a 13 percent compound annual growth rate (CAGR).

More than half of Australians over the age of 15 pay for at least one SVOD service, according to AMPD Research, a subsidiary of Media Partners Asia, with Netflix alone having 5.3 million customers.