Tag: AVOD

Global OTT revenues are projected to rise from $162 billion this year to $215 billion in 2029, a gain of $53 billion, according to new data from Digital TV Research.

Growth in the U.S. OTT sector has slowed dramatically, Digital TV Research notes, particularly in the SVOD space, which is set to add just $2 billion from this year to reach TV episode and movie revenues of $55 billion in 2029.

Advertisers should be embracing VOD and FAST platforms in their bid to reach younger and more diverse audiences, over half of which are not watching traditional cable TV, per Samba TV's latest State of Viewership report.

The AVOD and FAST streaming service rlaxx TV and the CTV solutions provider Foxxum have been acquired by ZEASN.

New data from Digital TV Research indicates that global AVOD revenues for TV series and movies will rise by $50 billion from 2022 to 2028 to reach $91 billion.

New data from Antenna suggests that Netflix's newly introduced advertising-supported tier has had a slow start, accounting for just 9 percent of new U.S. sign-ups last month.

More than half of U.S. consumers would prefer to watch ads and pay between $4 and $5 less each month for a streaming service, according to new data from Hub.

Global AVOD revenues from TV series and movies will hit $91 billion in 2028, up from $38 billion this year, according to Digital TV Research, boosted by SVOD services adding lower-cost ad-supported tiers.

A survey in the U.S. and Canada by TiVo has found that the average number of video services used by consumers has risen to 9.86 from 8.8 a year ago, powered in part by increasing adoption of AVOD platforms.

New projections from WARC indicate global ad expenditures will rise by 8.3 percent this year to reach $880.9 billion, with growth slowing significantly in 2023.