MIPTV Spotlight: all3media international

Shot in Hong Kong, White Dragon is an international thriller written by Jack and Harry Williams that is on offer from all3media international.

The company believes the show will appeal to buyers across Asia, along with Celebrity Undercover, which follows on from the success of Undercover Boss.

From Gordon Ramsay’s Studio Ramsay, 24 Hours to Hell and Back sees the celebrity chef crossing the U.S. in a truck as he turns around struggling dining establishments. “Our clients in AsiaPac love Gordon Ramsay, and we have eight new prime-time episodes for FOX in the U.S. of this factual-entertainment program,” says Sabrina Duguet, the executive VP for the Asia Pacific at all3media international.

The company is also eyeing format adaptations in the region for titles such as Catch Me Out, Wedding Day Winners and Hit It. Catch Me Out is being launched in Thailand this year, “and the feedback has been fantastic,” says Duguet.

Set in the Australian bush, the thriller Mystery Road is about two missing teenagers. “With hallmarks of frontier-land westerns and cinematic landscapes, this drama is appropriately dubbed ‘outback noir,’ and we feel it has all the potential of the prevalent Nordic noirs,” says Ben Packwood, sales manager at all3media international.

The company is additionally presenting Girlfriends, a lighthearted drama following three women of a certain age who are dealing with all that modern life, husbands, children and grandchildren can throw at them.

The prime-time entertainment show Wedding Day Winners sees two engaged couples bring their weddings to the studio, as their friends and families play slapstick games in order to win prizes for them. “It’s feel-good family entertainment with a lot of laughs but also tears, as we witness the couples get married at the end of the show,” says Nick Smith, the senior VP of international format production at all3media international.

He notes that Whirlwind Wedding is a “completely different type of wedding show.” Each episode sees a couple surprised with the news that they can have their entire wedding paid for, but with a catch: it all has to happen within the next 12 hours.

Meanwhile, Buy It Now gives people with a product to sell the chance to pitch it to potential customers and a panel of retailers.