MIPTV 2020 to Launch What’s Trending Strand

Strengthening its focus on buyers, MIPTV 2020 is set to unveil a bespoke market intelligence strand entitled What’s Trending.

With the steep competition in the market for international IP and programming rights, the strand’s goal is to provide international executives with strategies, insights and data to “future-proof” their businesses. What’s Trending will feature a daily strand of exclusive presentations centered on proprietary insights and analysis. The program is open to all delegates.

Ampere Analysis, Broadcast Intelligence, FTI Consulting, Glance, Greenlight Insights, K7 Media, MIDiA Research, The WIT and Wunderman Thompson are among nine market-leading data and analytics experts joining forces to co-create the program with the MIPTV content team. What’s Trending will feature the creative keynote speaker Alexandre Amancio, CEO of Reflector Entertainment and one of the visionaries behind Assassin’s Creed. He will demonstrate how pushing the boundaries of creativity and experience are key to success in a rapidly evolving global content ecosystem.

Lucy Smith, deputy director of television at Reed MIDEM, said: “The aim of this new strand is to arm our delegates with the tools they need to navigate the future of the industry. The richness of the data and the level of expertise available to us means we are able to offer unrivaled market knowledge and insights that are unmissable for anyone making business decisions in this fast-moving world. These carefully curated sessions, devised in partnership with some of the best thinkers in the industry, will use insights and expertise to tackle business-critical issues including how to schedule and market your content effectively, how to build VOD platforms and how to attract new audiences.”