Louise Pedersen Returns to all3media

LONDON: Louise Pedersen has been tapped as CEO of all3media International, marking her return to the company after departing in January 2015 for Playground Television.

Pedersen previously spent ten years at all3media International, including serving as managing director. She left last January to set up the U.K. division of Playground Television, working as its managing director.

Pedersen is taking over the position previously held by Steve Macallister.

Jane Turton, the CEO of All3Media, said: “The prospect of Louise returning to all3media International is very exciting. Her knowledge of the international production and distribution market is second to none and that, coupled with her leadership skills and strategic vision, make her a very natural choice as the chief executive of such an important and central part of the All3Media Group.”

Pedersen added: “All3Media is a company that is close to my heart and I am really thrilled to be returning to the new CEO role at all3media International. Jane and the All3Media team have added some exciting companies to the fantastic group of All3Media production businesses in the last 18 months and I am really looking forward to working with them all and bringing their shows to international audiences. I’d like to thank Colin Callender and the Playground team for giving me a wonderful opportunity to learn more about drama over the last 15 months and I look forward to watching their continued success.”