Blue Ant Taps Head of Commercial Affairs, Production

Blue Ant Media has appointed Sam Sniderman as global head of commercial affairs and production, a newly created position that follows the company’s recent acquisition of Racat Group.

Sniderman will have overall commercial responsibility for the company’s global production businesses. He will collaborate with the production, finance and business affairs teams, charged with the financial and commercial performance of the company’s international production businesses (Antenna Pictures, NHNZ and Northern Pictures), while also working with the leadership at each production house to develop and uncover new global business opportunities. He will also have oversight of Beach House Pictures.

Sniderman will work out of the U.K. under Raja Khanna, the CEO of television and digital at Blue Ant Media. He previously served as the global chief operating officer and managing director for film and entertainment at Pulse Films.

“As Blue Ant Media continues its international content expansion, it is critical that we have the right talent in place to spearhead the commercial aspects of our global production business,” said Khanna. “Sam brings to the table an acute commercial mindset, with a natural understanding for the creative process and those who lead it. He is ideally experienced to take on this new role at our company.”