Amazon to Shutter Freevee

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Amazon is planning to phase out its free, ad-supported streaming service Freevee, with its original series remaining on Prime Video.

“We have built Prime Video into a first-stop entertainment destination where customers can personalize their viewing experience by streaming exclusive Prime member entertainment produced by Amazon MGM Studios, licensed movies and series, content from other services as an add-on subscription, live sports, blockbuster movies and series to rent or buy, FAST Channels and the complete Amazon Freevee content offering,” the company said in a statement. “To deliver a simpler viewing experience for customers, we have decided to phase out Freevee branding. There will be no change to the content available for Prime members, and a vast offering of free streaming content will still be accessible for non-Prime members, including select Originals from Amazon MGM Studios, a variety of licensed movies and series, and a broad library of FAST Channels—all available on Prime Video.”

Freevee launched in 2019 as IMDb Freedive, then was rebranded to IMDb TV a few months later before rebranding again to Freevee in 2022.