Benjamin Salinas Sada, CEO of TV Azteca, will share some thoughts on the future of television and entertainment in a MIPCOM Media Mastermind Keynote on Monday, October 16, followed by a Q&A with World Screen’s Anna Carugati.
“We face a complex context with a more demanding audience, a multiplicity of distribution platforms and a growing number of production companies creating content. However, there is a market imbalance in which the present offer is not fulfilling a higher demand for more and better content,” said Salinas Sada. He concluded that audience preferences are changing and must be analyzed to understand the current demand and identify new market opportunities.
The session will take place in the Grand Auditorium from 4:15 p.m. to 4:45 p.m.