JAKKS Pacific Sets Up Content-Creation Studio

SANTA MONICA: The toy and consumer-products manufacturer JAKKS Pacific has established Studio JP, a division dedicated to creating and developing original, multiplatform computer-generated animated content.

Studio JP is a joint venture with China’s Meisheng Cultural & Creative Corp.’s animation studio Rising Anime. The two companies will jointly own the content. JAKKS will have merchandising rights for kids’ consumer products in all markets except China, where Meisheng will spearhead through the companies’ existing distribution joint venture, JAKKS Meisheng Trading.

The focus of Studio JP will be on high-quality, kid-friendly, computer-generated animated content, including new short-form series and original shows. It will also tap into JAKKS’ library of IP to relaunch brands with compelling stories for today’s kids.

Stephen Berman, the chairman and CEO of JAKKS, said, “We have best-in-class creative partners with Meisheng, a recognized name in Chinese entertainment, and we are thrilled to expand our partnership in this genre. Developing original content is essential for us to further build and grow JAKKS’ portfolio of owned properties in new and existing categories.”

Berman added, “We know kids today expect content in all forms of entertainment across many media platforms. At the same time, the entertainment landscape has changed dramatically in the last few years with new distribution models. These trends have created new opportunities for JAKKS to deliver content to kids where they want it and when they want it.”

“We have great expectations for our Studio JP joint venture,” said Zhao Xiaoqiang, the president of Meisheng Culture & Creative Corp. “We have created a leading entertainment industry ecosystem that is cross-platform and cross-border. This new joint venture will generate all new original rich-content that is adaptable to all current and future platforms. Through Meisheng’s established industry channels, this high-quality content can be fully distributed in all media.”