WildBrain Names Toy Partner for Chip & Potato


JAKKS Pacific has been tapped as master global toy partner for WildBrain’s Chip & Potato as the animated preschool brand lands a third season on Netflix.

Netflix has picked up a 20-episode third season, plus three seasonal 22-minute specials, of the show, which is produced by WildBrain and Darrall Macqueen. JAKKS Pacific will develop a range of toys, including plush, figures, playsets and role-play, for North America, the U.K. and Australia, with a retail launch slated for fall 2022.

Michael Riley, chief brands officer at WildBrain, noted, “Chip & Potato is a terrific example of WildBrain’s brand capabilities extending from development and production, through global distribution, to consumer products licensing. Chip & Potato has captured the hearts of kids and families around the world, and it’s been a delight to work with Netflix and Darrall Macqueen to deliver this original property to a huge global audience. We look forward now to extending that enjoyment off screen for kids with new toys from JAKKS Pacific.”

Virginia Reneau, senior VP of global licensing at JAKKS Pacific, added, “Preschool products and toys is a priority category at JAKKS, and Chip & Potato is the perfect fit for our growing line. We look forward to working with WildBrain to bring Chip, Potato and the rest of their friends to the toy aisle.”

Jasen Wright, VP of North America at WildBrain CPLG, added, “With its diverse characters, charming visual style and international fan base, Chip & Potato offers significant potential in the L&M space. Welcoming JAKKS Pacific on board marks a meaningful first step as we unlock consumer products opportunities for this original property. JAKKS is perfectly placed to translate the fun, colorful and inclusive world of Chip & Potato into an imaginative toy range for young fans.”