Daniel Tiger’s Neighborhood Toys Rolling Out at Macy’s


Eight Daniel Tiger’s Neighborhood toys are arriving at Macy’s Toys ‘R’ Us shops across the U.S. this month.

Among the toys headed to store shelves are the Daniel Tiger’s Neighborhood deluxe trolley, family and friends figures, a goodnight Daniel Tiger and more. The ultra jumbo Daniel Tiger plush is a Macy’s Toys ‘R’ Us exclusive for fall 2023.

The special toy collection will join an assortment of Daniel Tiger’s Neighborhood-brand products currently available online at Macy’s Toys ‘R’ Us, including books and games.

Fred Rogers Productions is behind the hit series, along with 9 Story Brands, its worldwide licensing agent, toy partner JAKKS Pacific and retail marketing agency Licensing Street.

“We’re delighted to work with 9 Story Brands and JAKKS Pacific to bring the imaginative world of Daniel Tiger’s Neighborhood to Macy’s Toys ’R’ Us shoppers,” said Matt Shiels, VP of business and legal affairs for Fred Rogers Productions. “Children and families now will be able to experience the product range in a fun and exciting, play-focused environment that lets them immerse themselves in the wonder of these new toys.”

“We are excited to see Daniel Tiger’s Neighborhood toys return to Toys ‘R’ Us, where the brand originally launched,” said Kyra Halperin, VP of consumer products for 9 Story. “With over ten years on air, the demand for Daniel Tiger products continues to grow. We look forward to continued collaboration with our valued partners to enhance fans’ connections to the brand.”

Tracy Warshauer, senior VP of marketing at JAKKS Pacific, added, “We are excited to launch this partnership with Macy’s Toys ‘R’ Us as a perfect destination for Daniel Tiger, creating a storytelling experience where kids, parents, and grandparents can bring these beloved characters home.”