The Last Kids on Earth Gets Merch Line


Atomic Cartoons and Cyber Group Studios have entered into a master toy agreement with JAKKS Pacific to develop a range of merchandise inspired by the upcoming animated Netflix series The Last Kids on Earth.

The deal includes action figures, vehicles, plush items, games and more. The line will be available in all territories except China. The animated series, which follows the post-apocalyptic adventures of Jack Sullivan and his friends, is slated to premiere on Netflix later this year.

The agreement follows a worldwide licensing deal for the franchise made in February, which saw Cyber Group Studios become the sole and exclusive representative worldwide for merchandising, ancillary and second-window TV rights for the series. The consumer brand will debut at Licensing Expo in June.

Earlier this year, the series’ voice cast was revealed and will feature Mark Hamill, Rosario Dawson, and Catherine O’Hara, among others, in addition to Nick Wolfhard as the lead character Jack Sullivan.

Max Brallier is the series’ creator and will also serve as an executive producer, with Scott Peterson on board as showrunner. Peterson, alongside Matthew Berkowitz and Jennifer Twiner McCarron, will serve as an executive producer as well.

“We are very excited to partner with Atomic Cartoons and Cyber Group Studios to develop a line of merchandise that will bring The Last Kids on Earth to life in a new way,” said Craig Drobis, senior VP of marketing at JAKKS Pacific. “With themes of friendship, heroism and humor in the face of a monster and zombie apocalypse, it is no surprise the series has been embraced by readers around the world, and has all the ingredients for an amazing line of toys.”

Richard Goldsmith, president and CEO of Cyber Group Studios USA, said: “When the opportunity to partner with Atomic for The Last Kids on Earth became available earlier in 2019, we jumped at the chance to contribute to, what is sure to be, an exciting new global franchise—first with the launch the upcoming animated Netflix series, and soon with an exciting line of merchandise based on the popular characters, thanks to our new partnership with JAKKS Pacific.”

“When Atomic Cartoons first acquired The Last Kids on Earth to create an animated series, I was excited and honored at the possibility,” added Brallier. “As I watch the franchise grow, I remain humbled by how the world has embraced these characters, this world, and the story of Jack Sullivan.”