2btube Launches Children’s Platform 2bkids


MADRID: Multichannel network 2btube is entering the kids’ content space through the launch of 2bkids, which will be led by Juan Baixeras, formerly of Zinkia Entertainment.

2bkids marks 2btube’s first endeavor outside of the Spanish-speaking market. 2bkids will focus on bringing together independent creators and kids’ content IP, as well as increasing brands’ YouTube and digital presence. Juan Baixeras will serve as general manager of 2bkids, which will be supported by 2btube’s team of 60 across its offices in Madrid, Miami and Mexico City. It already counts 30 channels with more than 80 million monthly views.

“2bkids is a new adventure for 2btube,” said Bastian Manintveld, the executive chairman of 2btube. “When we noticed that more than 15 percent of our audience of 500 million video views a month was coming from preschool content, we decided to step up our efforts and hire Juan to launch 2bkids.”

“Digital platforms are increasingly important to both independent as well as industry producers of children’s content,” commented Baixeras. “Few teams are as well organized and prepared to capitalize on this as the 2btube team, and it will be a great pleasure to build 2bkids together. We expect that many independent and industry content creators will join us.”