YouTube Gaming to Be Among Attendees of Inaugural Esports BAR

PARIS: Some 30 major eSports companies, as well as international brands and ad agencies, have signed on to attend Esports BAR, the first B2B networking event fully dedicated to eSports.

Organized by Reed MIDEM, Esports BAR will be held next year in Cannes from February 15 to 17. Senior representatives from eSports leagues such as MLG, ESL and ESWC; publishers Activision Blizzard and Bandai Namco; online platforms such as YouTube Gaming, Twitch and DINGIT TV; and eSports professional teams like H2K, Fnatic, Rox Tigers, SK Gaming, Millenium and PSG eSport will participate in the inaugural edition. Other global brands attending the event include Coca-Cola, Univision, Webedia and more.

Esports BAR’s structure offers attendees pre-scheduled, one-on-one meetings with mainstream brands, media and advertising agencies looking to grow their presence in the eSports world. The first edition of Esports BAR will be held in partnership with Esports Insider, MediaTainment Finance, Hurrah, PAX, Newzoo, ReedPop, Techmutiny and The Esports Observer.

“There is no question that eSports offers huge potential for brands and advertisers to engage with a young and relatively volatile population,” said Jérôme Delhaye, the director of Reed MIDEM’s entertainment division. “One challenge can be finding the right partner to open the door to the world of eSports. This is what Esports BAR is all about: gathering the most influential eSports executives and helping mainstream brands, media and advertising agencies connect with them over three days.”

“We’re excited to join this event for its first edition and look forward to meeting with the key players of the eSports industry,” commented Alban Dechelotte, the senior entertainment marketing manager at The Coca-Cola Company.