Viacom Adds Channels to Pluto TV, Unveils New Original Digital Content

Viacom is launching its four flagship networks on Pluto TV’s channel lineup and new original digital content across Facebook, Snap, Twitter and YouTube.

BET, Comedy Central, MTV and Nickelodeon will debut channels on Pluto TV on May 1, with content from Viacom’s extensive library. The channels will include co-branded flagship channels, which are curated versions of Viacom’s networks; signature channels, with a selection of programming from each brand; and the Pop-Up channel that will feature binge-worthy series in marathon-style airings. In all, Viacom is launching 14 free channels on the Pluto TV streaming platform: BET, Comedy Central, MTV, Nick, Nick Jr., Spike, CMT Westerns, Comedy Central Stand-Up, MTV Dating, MTV Guy Code, MTV Teen, Paramount Movie Channel, Spike Outdoors and the Pop-Up Channel.

Tom Ryan, CEO and co-founder of Pluto TV, said: “We are thrilled to expand the Pluto TV offering with the addition of Viacom’s world-class channel brands and iconic programming. This is a major step forward in our mission of entertaining the planet. Viacom has been entertaining audiences for decades with evergreen content that is bold, daring and inspires worldwide fandom. These channels are guaranteed to provide endless entertainment to both new and existing Pluto TV viewers.”

As for Viacom’s new slate of original digital programming, it includes How to Survive: A Break-Up for AwesomenessTV. Starring Eva Gutowski, the scripted romantic comedy series tackles the heartbreak, humor and new love that can follow a messy split. There’s also Black Coffee, BET’s daily morning talk show with Marc Lamont Hill; an untitled late-night show from David Spade that will publish content across YouTube, Facebook, Instagram and Twitter; MTV No Filter: Tana Turns 21, which follows internet personality Tana Mongeau; and SpongeBob Smarty Pants Game Show, a digital game show from Nickelodeon.

Kelly Day, president of Viacom Digital Studios, said: “Our remarkable growth continues to be driven by an investment in premium original programming and experiences that engage our young, diverse audiences on the platforms they love most, presenting an unprecedented opportunity for our advertising partners to join the conversation.”