Tag: Nielsen

According to Nielsen's May 2023 report of The Gauge, streaming accounted for 36.4 percent of time spent watching TV in the U.S. last month.

Streaming continues to outpace broadcast and cable usage in the U.S., taking a 36.9 percent share of viewing time in September, per Nielsen.

More than a third of time spent on television by American viewers was on streaming platforms in June, per new Nielsen data.

In May, U.S. consumers spent 26 percent of their viewing time on streaming platforms, just ahead of the 25 percent on broadcast but behind the 39 percent spent on cable, according to new numbers from Nielsen.

The global measurement and data analytics company Nielsen has made three new appointments, including tapping A+E Networks alum Sean Cohan as chief growth officer and president of international.

After protracted negotiations, CBS Corporation and Nielsen have reached a new agreement for audience measurement.

According to Nielsen, The Big Bang Theory and the now-canceled Roseanne rank highest among the top 10 regularly scheduled TV programs in the U.S. for 2018, while Better Call Saul and The Sinner received the biggest boosts from time-shifting.

Eligible TV viewing from Hulu and YouTube TV is now measured and reported through Nielsen's Digital in TV Ratings.

Live TV viewing dropped by 10 minutes in the first quarter of the year to 4 hours, 21 minutes (4:21) per day per person among adults, according to Nielsen's Q1 Total Audience Report.

According to Nielsen, millennials spend about 27 percent less time watching traditional TV than viewers over the age of 35.