TVUSA
Nielsen’s The Gauge: Streaming Held One-Third of U.S. TV Usage in May
According to Nielsen's May 2023 report of The Gauge, streaming accounted for 36.4 percent of time spent watching TV in the U.S. last month.
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Streaming Usage Hits New High in the U.S.
Streaming continues to outpace broadcast and cable usage in the U.S., taking a 36.9 percent share of viewing time in September, per Nielsen.
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Streaming Hits Monthly Record in the U.S.
More than a third of time spent on television by American viewers was on streaming platforms in June, per new Nielsen data.
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Nielsen: U.S. Streaming Time Edges Past Broadcast Viewing
In May, U.S. consumers spent 26 percent of their viewing time on streaming platforms, just ahead of the 25 percent on broadcast but behind the 39 percent spent on cable, according to new numbers from Nielsen.
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Sean Cohan Joins Nielsen as Chief Growth Officer
The global measurement and data analytics company Nielsen has made three new appointments, including tapping A+E Networks alum Sean Cohan as chief growth officer and president of international.
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CBS Corporation, Nielsen Reach Deal
After protracted negotiations, CBS Corporation and Nielsen have reached a new agreement for audience measurement.
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Nielsen Reveals Top U.S. TV Programs of 2018
According to Nielsen, The Big Bang Theory and the now-canceled Roseanne rank highest among the top 10 regularly scheduled TV programs in the U.S. for 2018, while Better Call Saul and The Sinner received the biggest boosts from time-shifting.
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Nielsen TV Ratings Now Include Hulu, YouTube TV
Eligible TV viewing from Hulu and YouTube TV is now measured and reported through Nielsen's Digital in TV Ratings.
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Nielsen: Live TV Viewing in the U.S. Down in Q1
Live TV viewing dropped by 10 minutes in the first quarter of the year to 4 hours, 21 minutes (4:21) per day per person among adults, according to Nielsen's Q1 Total Audience Report.
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Nielsen: Millennials Registering Less TV Time, More Streaming
According to Nielsen, millennials spend about 27 percent less time watching traditional TV than viewers over the age of 35.
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