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CBS Corporation, Nielsen Reach Deal


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After protracted negotiations, CBS Corporation and Nielsen have reached a new agreement for audience measurement.

The renewal covers measurement across national, digital and local. CBS Television Network, CBS Television Distribution, Showtime Networks, Smithsonian, Pop, CBS Sports Network and CBS’ 27 owned-and-operated local television stations will continue to use Nielsen’s Total Audience measurement services. Financial terms were not disclosed.

“CBS is a longstanding leader in world-class video content,” commented David Kenny, CEO of Nielsen. “We are thrilled to continue our long partnership with them as we innovate for the future.”

“We are very pleased with this new agreement we were able to achieve with Nielsen,” said Joe Ianniello, president and acting CEO of CBS Corporation. “It meets our strategic goals and will allow us to benefit from important advances in measurement as they are rolled out. CBS programming is perennially the most-watched content rated by Nielsen, and there is significant upside ahead as next-generation advertising continues to flourish.”

The previous agreement between the two companies ended at the end of last year.








About Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

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