Tag: GfK

New research from GfK finds that the preferences of so-called "cord nevers" and "cord cutters" differ in many ways, including their tastes in streaming video platforms and the shows they watch on them.

A new survey from GfK finds that millennials account for nearly half of the U.S. "cordless" population, as those 18 to 34 turn to streaming for TV and video instead of a pay-TV subscription.

An increasing number of U.S. audiences are opting to subscribe to more than one SVOD service, GfK research indicates, with that number rising from 10 percent of the viewing population to 16 percent in three years. The data was released in a new report from GfK’s The Home Technology Monitor, which describes these subs as “self-bundling” viewers, paying for combinations of Netflix, Amazon Prime, Hulu and other streaming services.

NEW YORK: GfK, in collaboration with TVB, has revealed preliminary results from the Media Comparisons 2016 research study, with findings that American consumers spend more time with television than all other ad-supported media platforms combined.

New findings from GfK reveal that one-quarter (25 percent) of all U.S. TV households are now going without cable and satellite reception.

NEW YORK: The usage of TV Everywhere services is growing, despite a relatively low awareness of the offerings among consumers, according to a new GfK study. The study reveals that 53 percent of consumers in pay-TV homes have used TVE to watch shows on a computer, mobile device or TV …