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Tag: GfK

Number of Homes with Multiple SVOD Subs on the Rise

October 14, 2016

An increasing number of U.S. audiences are opting to subscribe to more than one SVOD service, GfK research indicates, with that number rising from 10 percent of the viewing population to 16 percent in three years. The data was released in a new report from GfK’s The Home Technology Monitor, which describes these subs as “self-bundling” viewers, paying for combinations of Netflix, Amazon Prime, Hulu and other streaming services.

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GfK: Half of U.S. Pay-TV Homes Use TV Everywhere Services

December 17, 2015

NEW YORK: The usage of TV Everywhere services is growing, despite a relatively low awareness of the offerings among consumers, according to a new GfK study. The study reveals that 53 percent of consumers in pay-TV homes have used TVE to watch shows on a computer, mobile device or TV …