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GfK: U.S. Millennials Opting Out of Pay-TV Subscriptions

A new survey from GfK finds that millennials account for nearly half of the U.S. “cordless” population, as those 18 to 34 turn to streaming for TV and video instead of a pay-TV subscription.



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About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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