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Number of Homes with Multiple SVOD Subs on the Rise

An increasing number of U.S. audiences are opting to subscribe to more than one SVOD service, GfK research indicates, with that number rising from 10 percent of the viewing population to 16 percent in three years. The data was released in a new report from GfK’s The Home Technology Monitor, which describes these subs as “self-bundling” viewers, paying for combinations of Netflix, Amazon Prime, Hulu and other streaming services.



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About Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on [email protected]

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