NBCUniversal Creates New Digital Sales & Strategy Role

NBCUniversal has named Trevor Fellows to the newly created role of executive VP of digital sales and strategy.

In this position, Fellows will oversee monetization and the creation of new and existing business models for the company’s digital partnerships for the entire portfolio. He will also be charged with driving revenue across the company’s owned digital and social media properties. Additionally, Fellows will focus on emerging digital opportunities, working closely with the team led by Maggie Suniewick, the president of digital enterprises. Fellows will also liaise with the company’s investment and strategic partners, including Buzzfeed, Vox Media, Snapchat, YouTube and Apple.

Based in New York, Fellows will promote digital advertising sales products and business strategies across emerging platforms and target client groups. He will report directly to Linda Yaccarino, the chairman of advertising sales and client partnerships for NBCUniversal.

“As linear and digital media markets converge and viewer consumption patterns continue to change, Trevor will help create the next generation of scaled media opportunities for our marketing partners,” said Yaccarino. “Trevor has an extensive background in building teams and developing new business models to stay ahead of the industry’s rapidly changing ecosystem. He will continue driving NBCUniversal’s digital transformation and help us remain the marketplace leader in developing experiences for our advertising partners to be everywhere consumers go.”