NBCU Launches Branded Content Studio

NEW YORK: NBCUniversal has established The NBCU Content Studio, which will serve as a developer and producer of original content on behalf of its advertising partners.

The studio will create content for advertisers that is tailored for each individual platform. It will allow clients to take advantage of NBCUniversal’s storytelling expertise, data, insights, distribution partnerships and massive scale. The NBCU Content Studio will tap into NBCUniversal’s creative and content community of writers, directors, talent as well as its network of production partners. The content will be distributed on NBCUniversal and outside platforms.

“Branded content is becoming increasingly more important as advertisers seek scaled opportunities to break out of the clutter in today’s crowded media landscape. We have a long history of working with national marketers to reach diverse audiences with custom creative content we develop for clients,” said John Harrobin, the chief marketing officer for advertising sales at NBCUniversal. “The NBCU Content Studio makes it easier to bring clients the unique ideas and opportunities that only our portfolio of networks and talent can provide. Combined with our massive reach, distribution and advanced audience targeting capabilities, we now have another way to solve our brand partners’ needs, and enable them to build long term value with their customers.”