NBC & Verizon to Live-Stream Macy’s Thanksgiving Day Parade


NEW YORK: NBCUniversal, Verizon and Macy’s have aligned to deliver viewers a first-of-its-kind content experience, featuring a 360-degree livestream of the Macy’s Thanksgiving Day Parade.

This marks the first time the event will be available for at-home viewers beyond a linear broadcast. With five strategically placed 360-degree cameras along the parade route, audiences will be able to view the livestream from different angles, coupled with graphic pop-ups featuring fun facts about the parade.

The livestream will be synced with the start of the parade on November 24 at 9 a.m. on NBC. The content will be live on Verizon’s YouTube page.

“With Verizon, we’re leaning in to technology to bring the Macy’s Thanksgiving Day Parade to audiences at home in a way that has never been done before,” said Linda Yaccarino, the chairman of advertising sales and client partnerships at NBCUniversal. “This partnership shows NBCUniversal’s continued commitment to develop unique solutions for clients and enhance how our viewers watch content regardless of platform.”

“We are always looking for new and creative ways to transform the way content is delivered to consumers,” added John Nitti, the chief media officer at Verizon. “With this partnership, we are providing a front row seat to the parade regardless of where you are. By leveraging the latest technology, the 360 livestream offers an immersive experience coupled with curated programming, and brings a first-of-its-kind experience to consumers on Verizon’s YouTube page.”

“We are extremely excited to partner with NBCUniversal and Verizon to bring millions of fans a new way to experience our total parade,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. “Via 360 cameras positioned at strategic points along the route, spectators nationwide can experience what 3.5 million people enjoy live in Manhattan. From the national telecast on NBC to the 360 experience on Verizon’s YouTube channel, the 90th Macy’s Thanksgiving Day Parade will be more accessible than ever before.”