NBC to Stream Sunday Night Football via Mobile

NBCUniversal has secured rights from the National Football League (NFL) to stream Sunday Night Football through NBC’s TV Everywhere offering on all mobile devices, starting with the 2018 season.

The agreement also allows for NBCU to extend those authenticated streaming rights to its cable, satellite and telco partners, as well as virtual MVPDs. NBC Sports Digital has been streaming Sunday Night Football to desktops, tablets and connected TVs for years, but the 2018 season will mark the first time it will have rights to stream to mobile phones.

“This is an exciting day for NBC Sports. We have been streaming Sunday Night Football on numerous platforms since 2008, but as a result of this agreement, 2018 will be the first time we can stream prime-time television’s number one show on all digital platforms, creating a more seamless viewing experience for NFL fans,” said Rick Cordella, executive VP and general manager for digital media at NBC Sports Group. “In addition to fans, this mobile agreement benefits our distribution partners, local affiliates, and advertisers, as it significantly extends SNF’s digital reach.”