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About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at [email protected]

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MediaRadar: $1B in Ad Spend to Be Lost from Pro Sports Halt

MediaRadar is forecasting a potential loss in ad spending of $1 billion in the U.S. from the pause of professional sports, including the National Hockey League (NHL), National Basketball League (NBA) and Major League Baseball (MLB).