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NEW YORK: Among other announcements from its Upfront presentation, MTV has greenlit a pilot for a small-screen adaptation of the hit horror movie franchise Scream. The one-hour pilot from MTV and Dimension Films could potentially lead to a series that would air on MTV next summer. DiGa Vision is on …

NEW YORK: A new research study from the Interactive Advertising Bureau (IAB) has found that original professional online video (OPOV) garners the attention of 45 million U.S. viewers per month. The study, released in the 45 Million Reasons and Counting to Check Out the NewFronts, was conducted in partnership with …

LOS ANGELES: In an effort to build up its original digital entertainment slate, Endemol USA has added Kris Ordaz, Tina Elmo and Nicole Snell to its Los Angeles-based digital entertainment team, effective immediately. Ordaz has become the new VP of original digital content. She will report to John P. Roberts, …

NEW YORK: Viacom has reported a decrease in revenues for the fiscal second quarter of 6 percent, to $3.14 billion, with lower Filmed Entertainment revenues being partially offset by an increase in Media Networks revenues. The Media Networks division, which includes Nickelodeon, Nick Jr., Nicktoons, MTV, Comedy Central and more, …

NEW YORK: For the quarter ended March 31, 2013, Time Warner reported net income of $720 million, a gain on the comparative year-ago period’s $581 million. Revenues were essentially flat at $6.9 billion, with growth at the Networks segment being offset by declines at the Film and TV Entertainment and …

PHILADELPHIA: NBCUniversal’s first-quarter revenues fell slightly to $5.5 billion, while parent company Comcast Corporation saw overall revenues gain about 3 percent to $15.3 billion. NBCUniversal’s cable networks division was up by 4.6 percent in the period to $2.2 billion in revenues, led by an 8.6-percent rise in distribution revenues; ad …

SHERMAN OAKS: ITV Studios America has upped seasoned showrunner John X. Kim to the post of senior executive producer. Kim is the co-creator and executive producer of The First 48, a long-running real-life homicide investigation series on A&E. He has also executive produced A&E’s After the First 48 and The …

LOS ANGELES: Hulu has slated two new exclusive shows for the platform, Quick Draw and East Los High, unveiled during an Upfront presentation where the company also revealed that its ad-supported subscription service doubled its subscriber base last year. Hulu Plus surpassed the 4-million-subscriber mark in Q1 2013. The growth …

NEW YORK: Spike TV has revealed its new scripted development portfolio, which includes five high-profile projects that could potentially become special-event series. Among the tentatively titled productions are Thinkfactory Media’s Hit Men, about the rise of the mafia in the music industry during the 1970s; Asylum Entertainment’s Whitey Bulger Project, which …

PREMIUM: Jim Packer, the president of worldwide television and digital distribution at Lionsgate, talks about digital platforms, changing viewing habits and finding multiple opportunities for monetizing content in the U.S. and internationally. WS: Is it correct to say that technology and digital platforms have brought the most change to the …