Analysis

About one-fifth of U.S. broadband homes canceled at least one of their OTT video services in the last year, though Netflix had the lowest churn rate, according to Parks Associates. In the last 12 months, 20 percent of U.S. broadband homes had canceled, and in Q2 2015, just 18 percent had done so.

For the first time in six years, Netflix has surpassed HBO in having the "best original programming," according to a survey by Morgan Stanley. The percentage of the survey population picking Netflix as best in original programming increased from 23 percent last year to 29 percent this year, moving the service ahead of HBO, which came in second at 18 percent.

Usage of authenticated video viewing, or TV Everywhere, reached 40 percent of U.S. pay-TV consumers in 2015, up from 22 percent in 2013, according to Parks Associates.

Popular and critically acclaimed films and TV shows have become more digitally accessible in the U.S. than in previous years, according to a new SNL Kagan report. The new study, titled U.S. Availability of Film and TV Titles in the Digital Age, found that 98 percent of premium films and 94 percent of premium TV series were digitally available on at least one of the 33 online VOD distributors and 14 TV Everywhere on-demand services reviewed.

The downward trajectory of the U.S. multichannel segment continued in the fourth quarter of 2015, according to a recent report from SNL Kagan, despite a resurgence in cable subscriptions and solid direct-broadcast satellite (DBS) results. SNL Kagan estimates the combined cable, DBS and telecommunications (telco) sectors lost more than 1 million video customers in 2015.

According to Adobe Digital Index's latest Digital Video Benchmark report, the number of TV Everywhere users increased 22 percent in Q4 2015, particularly due to special programming such as the fall TV premieres and sports-related content. Authenticated video viewing continued to steadily grow throughout 2015, with most months showing increases in video viewing over the previous month.

The six leading pay-TV services in the U.S. gained 125,000 subscribers overall in the last quarter of 2015, but collectively shed 781,000 subs over the year, according to informitv's Multiscreen Index. While four of the five leading services lost television subscribers over the year, only two reported subscriber losses in the last quarter of 2015.

New consumer research from Leichtman Research Group (LRG) has found that 81 percent of U.S. households have a DVR, get Netflix or use VOD from a cable or telco provider. LRG reports that 30 percent of households are using two of the services, and 13 percent are using all three.

NEW YORK: Nielsen's latest Local Watch Report shows that live TV remains the primary medium to consume video in the U.S.

NEW YORK: MagnaGlobal has revised its U.S. Media Owners Advertising Revenue Forecast, now predicting 2.9 percent growth next year, down from an earlier forecast of 4.8 percent growth. The 2011 forecast remains unchanged at 1.6 percent growth, still predicting media suppliers to generate $173.5 billion in ad revenues this year. …