TVUSA
Nielsen: Millennials Registering Less TV Time, More Streaming
According to Nielsen, millennials spend about 27 percent less time watching traditional TV than viewers over the age of 35.
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OTT Churn Rate at 19 Percent in the U.S.
The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the last 12 months.
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GfK: U.S. Millennials Opting Out of Pay-TV Subscriptions
A new survey from GfK finds that millennials account for nearly half of the U.S. "cordless" population, as those 18 to 34 turn to streaming for TV and video instead of a pay-TV subscription.
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30-Plus Percent of U.S. Consumers Watch Pirated Content
Almost 40 percent of U.S. consumers are unconcerned about the financial cost of piracy to the media business, and nearly one-third admit to watching pirated content, according to a new survey from Irdeto.
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NFL Drags Down U.S. TV Ad Revenue
U.S. television advertising revenue took a hit last month, impacted by weak ratings for NFL football, coupled with having four fewer games in November, according to Standard Media Index (SMI).
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Gains Seen in Awards Show Sponsorships
Brands will spend $139.2 million to sponsor televised awards shows this year, according to research from IEG, a 4.3 percent increase on last year's tally. The increase exceeds the projected 4.2 percent increase in entertainment spending, but is behind the 4.5 percent increase in overall North American sponsorship spending, IEG notes.
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Q3 Sees More U.S. Pay-TV Sub Losses
SNL Kagan reports that the U.S. cable, DTH and telco sectors lost a whopping 430,000 customers in the third quarter, bringing the year-to-date drop to 1.3 million. Cable operators shed 94,000 total video customers, the best Q3 performance for the sector since 2006.
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U.S. Pay-TV Services Cut Sub Losses
The ten leading pay-TV services in the U.S. shed 73,000 subscribers between them in the third quarter of 2016, according to informitv's latest Multiscreen Index.
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Sling TV, Showtime, CBS Gaining Ground in OTT Share
Parks Associates has updated its top 10 list for subscription OTT video services, based on the number of subscribers, with Netflix holding the lead spot while Sling TV, Showtime and CBS moved up or entered the list over the past year.
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Number of Homes with Multiple SVOD Subs on the Rise
An increasing number of U.S. audiences are opting to subscribe to more than one SVOD service, GfK research indicates, with that number rising from 10 percent of the viewing population to 16 percent in three years. The data was released in a new report from GfK’s The Home Technology Monitor, which describes these subs as “self-bundling” viewers, paying for combinations of Netflix, Amazon Prime, Hulu and other streaming services.
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