Wednesday, February 1, 2023
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Analysis

Gains Seen in Awards Show Sponsorships

Brands will spend $139.2 million to sponsor televised awards shows this year, according to research from IEG, a 4.3 percent increase on last year's tally. The increase exceeds the projected 4.2 percent increase in entertainment spending, but is behind the 4.5 percent increase in overall North American sponsorship spending, IEG notes.

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Q3 Sees More U.S. Pay-TV Sub Losses

SNL Kagan reports that the U.S. cable, DTH and telco sectors lost a whopping 430,000 customers in the third quarter, bringing the year-to-date drop to 1.3 million. Cable operators shed 94,000 total video customers, the best Q3 performance for the sector since 2006.

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Number of Homes with Multiple SVOD Subs on the Rise

An increasing number of U.S. audiences are opting to subscribe to more than one SVOD service, GfK research indicates, with that number rising from 10 percent of the viewing population to 16 percent in three years. The data was released in a new report from GfK’s The Home Technology Monitor, which describes these subs as “self-bundling” viewers, paying for combinations of Netflix, Amazon Prime, Hulu and other streaming services.

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