Analysis

Parks Associates has released its updated list of the top 10 U.S. subscription OTT video services, which continues to be anchored by Netflix.

GroupM is forecasting U.S. advertising to grow 6.2 percent in 2019 to $244 billion, with 4-percent growth next year.

Almost half of all U.S. broadband homes subscribe to two or more OTT services, according to new data from Parks Associates.

Females comprised 45 percent of major characters on broadcast network, cable and streaming programs in 2018-19, according to a new study, representing an increase of 5 percentage points from 2017-18 and marking a recent historic high.

New research from Leichtman Research Group finds that 74 percent of all U.S. households have an SVOD service from Netflix, Amazon Prime and/or Hulu.

Exclusive consumer research carried out by Qriously for Ampere Analysis has revealed that 22 percent of all U.S. respondents indicate that they are likely or highly likely to subscribe to the new Disney+ streaming service.

The top 10 television service providers in the U.S. collectively lost more than 1.25 million TV subscribers in the first quarter of 2019, according to the latest figures from the informitv Multiscreen Index.

A new study from Digital TV Research projects that the number of SVOD subscribers for services delivering movies, linear channels and episodic television in the U.S. will rise from 160 million in 2018 to 270 million in 2024.

The pace of consumers cutting the cord is slowing down in the U.S., Digital TV Research says, with the sector expected to shed 3 million pay-TV subs this year versus the 3.8 million lost last year.

Over the course of 2018, the top 10 service providers in the U.S. lost a total of 2.57 million television subscribers, or just over 3 percent of their base, as reported by the informitv Multiscreen Index.