Abu Dhabi Media & STARZPLAY Score Serie A Rights

Abu Dhabi Media and STARZPLAY have secured exclusive rights to stream the Italian League (Serie A), Coppa Italia (Italy Cup) and Supercoppa Italiana (Italian Super Cup) for the next three seasons, starting this year.

STARZPLAY reaches over 2.1 million subscribers throughout MENA. Serie A will be core to STARZPLAY’s sports offering, which will encompass other international and regional assets: AFC, UFC, Abu Dhabi Sport channels and FIFA events like the recent FIFA Club World Cup hosted in Abu Dhabi.

Haitham Al Kathiri, acting executive director of Abu Dhabi TV Network, said: “AD Sports’ acquisition of the exclusive broadcast rights to Italian League (Serie A), Italy Cup (Coppa Italia) and Italian Super Cup (Supercoppa Italiana) confirms our leading position and highlights our technical expertise and media portfolio. We look forward to broadcasting the competitions in partnership with STARZPLAY, which is enjoyed by millions of football fans around the world.”

Danny Bates, chief commercial officer of STARZPLAY, said: “Sports in the OTT space is a huge focus for us, and we have been investing in the live sports category over the last year with our platform witnessing an impressive subscription growth. As part of our long-term strategy, we are building this content category into one of our core products, offering the best in sports entertainment to subscribers across the region. With our stellar technical and customer support, STARZPLAY today is undoubtedly the best-positioned platform to seize this incredible opportunity.”