TVMEA
Etisalat has secured the rights from Star TV Network to broadcast the ICC Men’s T20 World Cup for cricket fans across the MENA region.
The telecom group will partner with STARZPLAY to ensure all cricket fans across the region enjoy the full series. The broadcast rights belong exclusively to Etisalat, with the partnership with STARZPLAY giving fans access to all 45 matches taking place in the UAE and Oman from October 17 to November 14.
Regional cricket fans can view content on the CricLife Max channel via Etisalat’s eLife TV, Switch TV and the STARZPLAY app in UAE, while subscribers in the rest of the MENA region can enjoy the game exclusively via STARZPLAY. CricLife Max is broadcasting all the matches live along with highlights, pre-shows and post-match analysis. Full match replays will be available on the other CricLife channels.
Through the deal with Etisalat, STARZPLAY will be streaming CricLife and CricLife2 channels, which have the rights for home matches of various cricket-playing nations, including India, Pakistan, South Africa, New Zealand, and the West Indies, as well as the T20 leagues like Pakistan Super League and Caribbean Premier League.
Danny Bates, chief commercial officer at STARZPLAY, said: “We have been steadily building on our focus to deliver live sporting events to our subscribers, and nothing beats the joy of bringing the action of the ICC Men’s T20 World Cup to the region. This is a prestigious win for us, and we thank our long-standing associates, Etisalat as well as Star TV Network, for their support. With cricket widely followed in the region, we are bridging a gap for our subscribers, who can now effortlessly watch all the live cricket action from this exciting T20 championship. Our aim is to become the ultimate TV entertainment destination, and we will continue to explore new and innovative ways to offer the best sporting experience for our subscribers.”
